On 22 February 2024 XPENG announced five new dealership agreements across the Middle East, Central Asia and North Africa. XPENG described the partnerships as company firsts in the Gulf (United Arab Emirates), Central Asia (Azerbaijan) and Africa (Egypt).
In the United Arab Emirates XPENG entered a strategic partnership with the dealership group Ali & Sons. XPENG vice chairman and president Brian Gu and Ali & Sons chairman Ali bin Khalfan Al Mutawa Al Dhaheri signed the agreement. XPENG announced at the same time that it would offer the G6 and G9 SUVs in the UAE from the third quarter of 2024.
In Egypt XPENG appointed Raya Auto (a subsidiary of Raya Holding) as distribution partner. In Jordan, XPENG partnered with T Gargour and Fils, in Lebanon with Gargour Asia SAL, and in Azerbaijan with SR Group.
Rollout schedule and models
Customer deliveries of the P7 sedan and G9 flagship SUV had already begun in Israel and Azerbaijan in late 2023. Under the February agreements, deliveries were scheduled to start in Jordan and Lebanon in the second quarter of 2024, followed by Egypt in the third quarter.
Alex Tang, general manager of international markets at XPENG, described the new territories as high-potential growth markets and a logical next step in expanding the brand’s EMEA footprint. In the same announcement XPENG confirmed that it was preparing launches in Germany, the United Kingdom, Italy and France in parallel during 2024.
Local dealership networks
The agreements established dedicated showrooms and authorised service centres tailored to the individual markets.
The XPENG G9 page and XPENG P7 page detail the two vehicles, while the markets page outlines the brand’s worldwide presence.
Images: XPENG
Sources
XPENG: dealer partnerships in UAE, Egypt, Azerbaijan, Jordan and Lebanon - 22 February 2024